The pattern used thought the whole brand is originally created with the “Dam Troll” letters, composted of two main colors red and white which are Denmark’s official colors, red, blue and yellow are added to the pattern as a symbol of primary colors to attract a younger audience. This product would be sold through an online web site, where the choice of the Troll, clothes and birth certificate would be available.The gift cards unify the whole brand; they include the contemporary pattern, and abstraction of a Troll Doll, and the actual logo of a Dam Troll.  Designed with the same colors as the rest to make a cohesive brand.

The package is carefully thought out and designed with such logic that children, the target audience would enjoy.  The package is a protective box, with three openings, two from the side, for the hands, and one from the top to expose the unique hair color the troll has.

Side view of package

Information Book

Protection

Package close up top

Dam Troll is a brand created for a Troll online store. It allows one to choose their doll, clothes, register them with an official birth certificate and get it home

with a very unique package without the trouble of going to an actual store. The elements of the brand where carefully design to represent Denmark where

the Troll Dolls originated, and captivate the legend of the Trolls.  The package is designed as an abstraction of a bridge to embody the legend that Trolls

lived under bridges.

Web Site

Web Site

Gift Cards